Turn Your Launch From an Exit Event Into an Adoption Engine
(Before It's Too Late)
We Design Your GTM Strategy in 28 Days
So You Don't Waste $1M+ on farmers Who Dump and Leave
We Design Your GTM Strategy in 28 Days
So You Don't Waste $1M+ on farmers Who Dump and Leave
Okay we've all seen that "X" post floating around...
85% of token launches in 2025 crashed 70%+ within 48 hours.
These weren't shitcoins run by anonymous devs.
These were real teams with "great" metrics.
Raised millions from tier 1 VCs
$100M+ TVL.
100K+ wallet connects.
Millions spent on KOL campaigns.
Trending on CT.
Everything looked perfect.
Then TGE hit.
And the founder sat there thinking: "Wtf just happened?"
Here's what happened:
Your GTM strategy attracted farmers, not owners.
They optimized for wallet count.
They optimized for extraction.
They rewarded everyone equally.
They did the minimum and left.
They thought 100,000 wallets meant 100,000 believers.
It didn't.
And now?
They can't undo it.
Their token's distributed.
Their holders dumped.
Their network's dead.
The worst part?
This was decided 12 months ago when they designed their GTM.
By the time tokens unlock, the outcome is already set.
Here's what that means:
In Web2, you optimized for power users, people who brought exponentially more value than normal users.
In Web3, you need something similar.
We call them Power Citizens.
People who are exponentially more valuable because they don't just use your product.
They use it, contribute to it, advocate for it, and invest in it.
They're co-owners.
Not extractors.
Web3 was supposed to blur the lines between founder, employee, user, investor.
That's what we design in 28 days:
Your complete GTM strategy that attracts Power Citizens who stay and not farmers who dump.
We've Been in the Room When It All Goes to Shit
I'm Louis. Former Head of Growth at Immutable.
Jinelle led marketing across Immutable + Animoca portfolios.
Together?
Worked with hundreds of projects.
Small teams with big ideas.
Mid-sized protocols finding PMF.
Most of the top 50 ecosystems like Aptos and Virtuals.
Helped teams raise $87M in 2025 alone.
We've been inside launches that 10X'd in month one.
And launches that crashed 80% on day one.
And everything in-between.
We've watched founders burn millions on KOL campaigns that spiked for a week then died.
We've seen projects with "perfect metrics" with 100K Discord, trending Twitter, millions in treasury, crater on Day 1.
We know what separated them.
And you get all that experience 1:1 with us, without wasting years and millions figuring it out yourself.
Only 2 spots per month
The 0.1% that survived multiple cycles like BTC, Eth, Sol, Uniswap, Aave, Hyperliquid all did the same thing.
They didn't just copy Web2 playbooks and stick on tokens.
Because you're not building a 1,000-person unicorn like Uber, Facebook or Google.
That wasn't the point of Web3.
Build unicorns? Hell yes!
But not because a massive centralized team grew it alone.
You take a handful of people, build the tech, then align the world to grow it together.
Because, Web3 was supposed to blur the lines between founder, investor, employee, user, community.
Power flows outward.
Whether you're building an L1 or a consumer facing Dapp - You're building an economy where everyone becomes an owner when your token goes live.
It's a completely different game.
Most teams don't get this.
They optimize for wallet count, Discord size, Twitter followers.
Then wonder why everyone dumped.
Think about it...
Who brings more value to your network?
Person A:
Completes a few quests and shows up for free tokens. Does minimum. Dumps Day 1.
Person B:
Uses your product, contributes tech or creates content, starts recruiting friends and invests even more through crashes.
Obviously Person B.
So why are most projects optimizing for Person A?
Because that's what most web3 GTM is doing right now.
You're attracting farmers. They're dumping. Your network's dying.
That's not tokenomics.
That's GTM.
The most resilient networks and dapps optimized for alignment.
They attracted people who did multiple things across FOUR types of keystone behaviours:
Engagers → Use your product, vote in governance, show up when it matters
Contributors → Build features, write documentation, find bugs, create content
Advocates → Recruit users, defend you publicly, host events
Investors → Provide capital, stake long-term, hold through crashes
Those people made each other more valuable. When someone does multiple roles, the impact is exponential.
1+1+1+1 doesn't equal 4. It equals 10.
We call them Power Citizens.
Here's the problem:
Most projects reward everyone the same.
Complete quest → 100 points
Hold 30 days → 100 points
Result? 100K farmers do minimum, dump Day 1.
It's like handing out chicken samples at Costco.
You don't give them to vegetarians just to boost foot traffic numbers.
Sure, they'll take the free sample if you offer them a $10 coupon on their way out.
But they're never buying your chicken.
They don't eat chicken. They never will.
You're wasting samples on people who were never going to be customers.
You want people who actually eat chicken.
Who try the sample and think "damn, this is good."
Who tell their friends about it.
Who come back every week and buy the family pack.
Same with your network. This is what the Power Citizen Framework aims to do.
Power Citizen systems reward overlap:
If someone just engages → 1× rewards
If they Engage + Contribute → 3× rewards
If they Engage, Contribute, Advocate and Invest → 15× rewards
Farmers see the math and leave. Not worth it.
People who believe? They stay.
Because if they actually like "chicken", you have a chance to convert them.
He didn't just buy Bitcoin.
Used it as treasury (Engaged).
Published institutional frameworks (Contributed).
Evangelized publicly for years (Advocated).
Committed billions long-term (Invested).
Each action reinforced the others.
His billions made his tweets credible. His tweets brought buyers. His frameworks lowered barriers for institutions.
Power Citizen!
He didn't just build on Solana.
Shipped products daily (Engaged).
Built Helius which powers the ecosystem (Contributed).
Defended Solana through every crash and seduced many Eth devs to come build (Advocated).
Hired people to grow the network and invested (Invested).
His building proved his advocacy wasn't bullshit. His advocacy brought developers. His infrastructure let them ship.
Power Citizen!
Your project needs the same.
Not 100K farmers extracting tokens.
Don't leave your GTM up to luck.
Start thinking in terms of alignment and creating power citizens.
And it starts with your GTM strategy.
Not after TGE when it's too late.
Before you launch.
When you still have time to filter farmers and attract believers.
We help you design that from day one.
We design your GTM strategy to attract Power Citizens instead of farmers.
In 28 days, we build your complete GTM strategy so the people who earn your tokens are the people who stay and provide long term value - before, during and after launch - and not the people who extract and disappear.
We map the exact ICP for each Power Citizen type, who to attract first, what order, how much budget to allocate to each. Complete stakeholder strategy so you build a self-sustaining ecosystem.
We design your complete incentive structure where multi-role players earn 10-20× more than single-action farmers. Built-in filtering so Power Citizens self-select in and farmers self-select out.
Step-by-step growth funnels showing exactly how to move people from casual user → active contributor → public advocate → long-term investor. 10× higher conversion rates.
We completely revamp your positioning, narrative, and messaging framework. Crystal clear on what makes you different, who you're for, why you win - across website, socials, pitch decks, BD calls, and community.
We analyze every acquisition channel (KOLs, hackathons, quests, dev programs, guilds, referrals) and give you yes/no decisions on each. Focus on your top 2-3 channels that attract Power Citizens consistently.
Complete milestone roadmap (testnet → mainnet → TGE) with specific goals per phase and 5-7 KPIs that actually predict post-TGE success - not vanity metrics. Spot problems early and course-correct.
28 days. Complete GTM strategy. No fluff.
Weekly strategy calls (daily if needed)
Daily Slack/Telegram access for questions and rapid iteration
On-demand support throughout the full 28 days
Here's how it works:
We get on a call. You tell us where you're at, what you're worried about, what success looks like.
We send you a deep-dive questionnaire. You fill it out. We read it obsessively.
We draft your strategy. You review. We iterate. Daily.
We're in your Slack or Telegram. You have questions? We answer same-day.
Some teams need daily calls. Some need weekly. We adapt. (This is why we only take 2 projects per month - every team is different.)
End of 28 days:
You get one complete GTM strategy document. No debates. No "what should we do next?" meetings. Just clarity and confidence to execute.
After delivery:
We don't disappear. We introduce you to whatever you need:
Execution partners (agencies that actually deliver)
Token distribution platforms
Our TGE team who will help you negotiate Market makers and exchange deals
Security auditors
Ecosystem partners (major L1s/L2s, funds)
You don't just get strategy. You get the network to execute it.
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This works for any Web3 project with a token launch. L1s. L2s. DeFi protocols. Consumer dapps. Identity. AI. DePIN. RWA. Social. If you're launching a token, this applies.
You're going to spend millions on your launch.
And here's what happens to most teams: 70% dump Day 1. Network dies in 48 hours. Millions wasted.
Because by the time tokens unlock, it's over. You can't undo who showed up. You can't reselect your holders. You can't redo the launch.
This either saves you from this or it doesn't.
If it does, you save $300K–$5 million in wasted spend, filter 80-90% of farmers automatically, and launch with an adoption engine instead of an exit event.
If it doesn't, you were going to crash anyway.
Either way, it's the cheapest insurance you'll ever buy.
28 days to get this right. Or launch and hope it works out.
P.S. - We only work with 2 projects per month. Each requires 28 days of deep 1:1 work. No hand-offs to junior strategists. If you haven't locked your GTM, this is your window.
P.P.S. - What you invest here either saves you $1M+ in wasted spend, or it creates the foundation for a network that survives. Either way, it's the cheapest insurance you'll ever buy.
Most founders think Web3 GTM means running a big KOL campaign or launching an InfoFi program that spikes attention for a week then dies.
That's not GTM. That's tactics.
Almost every 2025 launch followed that exact playbook. 85% crashed on day one.
Real GTM strategy answers five questions:
1. WHO are you targeting?
Not just "users." You're building a decentralized network, not selling SaaS. You need multiple stakeholder types from day one - users, contributors, ambassadors, investors - each with different motivations and skills.
2. HOW do you convert them?
What funnels move someone from stranger → user → builder → ambassador → investor?
3. WHAT do you say to convert them?
What's your positioning, messaging, and narrative that makes you different?
4. WHERE do you reach them?
Which channels actually fill your funnel with the right people?
5. HOW do you measure success?
Which metrics predict ecosystem health vs. vanity metrics?
What we do: Answer all five questions in 28 days.
Agencies execute campaigns. We design the strategy that tells them what campaigns to run.
Think of us as the architects. Agencies are the construction crew.
Because we work at every layer of the Web3 stack, and most firms only know one.
We work directly with leading ecosystems like EF, Aptos, Virtuals, their accelerators, and dozens of their portfolio companies.
We run our own ICOs and raised over $87M in 2025 alone.
We've done it all: Helped scale Immutable to one of Ethereum's most dominant L2s. Advised ecosystems like Aptos, Virtuals, and projects across the top 50.
You can try. Most teams do. That's why 85% crashed on day one.
We don't copy. We design a GTM strategy specifically for YOUR project, YOUR stakeholders, YOUR category, YOUR channels.
We do not work with more than 2 teams at any given time.
We design the strategy. After that, your team executes internally, or we introduce you to execution partners who follow the playbook.
No. We can't control markets, macro conditions, or token price. But we CAN design a GTM strategy that attracts Power Citizens - people who stay because they're users + builders + ambassadors + investors.
We optimize for the latter
We'll talk about where you're at, where you're trying to get, and what's blocking you. No sales pitch. Just an honest conversation about your next 3, 6, and 12 months.
Most founders leave with more clarity than they came with, even if we don't end up working together.
Apply now